Weaver is a strategic and creative advisory practice working across arts, culture and business.

Introduction

We advise organisations and individuals on how to shape projects, build partnerships and bring the right people together.

Our work is international in scope, connecting institutions, brands and creative talent.

We help organisations apply creativity to achieve tangible outcomes.

Approach

Working across culture and business, we develop initiatives and partnerships that strengthen profile, expand audiences and deliver against commercial objectives.

We combine strategic thinking, creative direction and communications from concept to delivery.

We work with organisations that see creativity as a driver of growth, relevance and competitive advantage.

Clients

This includes cultural institutions, brands, businesses, destinations and creative studios who are:

We are most valuable where there is ambition, complexity and the need for clear strategic direction.

Selected

Work

  • Advised on brand development and positioning, and on marketing strategy for the launch of Tate Modern and Tate Britain. Built partnerships that established Tate as a global cultural brand while exceeding visitor targets.

  • Played a key role in repositioning Selfridges through a major art programme and large-scale cultural events. Led campaigns that increased footfall, drove sales and
    reshaped perceptions.

  • Director responsible for brand, communications, digital, design and commercial strategy, strengthening profile, audience engagement and commercial performance and contributing to the Gallery’s transformation and new identity.

  • Responsible for global communications and public affairs, and for the implementation of a new identity across international offices. Led a coordinated programme at the Venice Biennale, working closely with Rem Koolhaas and partners.

  • Responsible for global creative strategy across retail, architecture and communications, contributing to a distinctive brand with a clear design philosophy, including commissioning architectural collaborations.

  • Advised on brand marketing strategy and contributed to repositioning the museum through a more contemporary and outward-facing approach. Led campaigns and partnerships that expanded audience reach and commercial impact.

  • Conceived and delivered cultural programmes and events in Milan, positioning the brand as an expression of the city. Developed curated initiatives that increased footfall, drove sales and strengthened profile within the international design community.

  • Created cultural campaigns and partnerships across London, strengthening public engagement and reinforcing the city’s reputation as a global cultural capital.

  • Negotiated a series of sponsorship campaigns for major exhibitions, overseeing brand, marketing, partnerships, PR and activations, including a major exhibition of Chinese contemporary art.

  • Developed brand strategy and positioning, overseeing communications and partnerships to establish Somerset House as a leading cultural destination and hub for the creative industries.

  • Led strategy, identity, marketing and communications for Debate London, a major public programme at Tate Modern bringing together leading voices to debate the future of the city, delivering high-profile visibility and capacity audiences

  • Led marketing and partnerships for Africa 05, a nationwide programme of contemporary African arts, developing the campaign, securing sponsorship and coordinating cross-sector collaborations to achieve high visibility and wide public engagement.

Current

  • Advised on brand development and positioning, and on marketing strategy for the launch of Tate Modern and Tate Britain. Built partnerships that established Tate as a global cultural brand while exceeding visitor targets.

  • Narrative, positioning and communications for a major exhibition programme in London, shaping its public presence and critical reception.

  • Projects, partnerships and funding across the UK, Europe and the US, supporting the development and realisation of new work.

  • Advising on artist-led products and distribution across cultural and retail contexts in the UK, with a focus on wellbeing.

  • Strategy and partnerships across a multi-site institution in Sweden, exploring its role as a cultural destination and international brand.

  • Developing exhibition strategy and researching institutional partnerships for a major retrospective in London, shaping how the archive is presented and engaged with.

  • Advising on licensing and partnerships programme in London, extending a major design legacy across contemporary contexts and new audiences.

  • Commercial strategy, partnerships and archive-led project development in London, supporting both profile and new revenue opportunities.

  • Positioning, partnerships and the development of new work across artworks, editions and commissions.

  • Creative, commercial and digital strategy across art, architecture, retail and placemaking in Italy, contributing to the development of a new destination.

  • Brand partnerships for exhibitions within a cultural institution in East London, exploring how programmes connect with partners and audiences.

  • Commercial strategy and business development across cultural venues and visitor experiences in the UK.

Weaver is led by Ben Weaver

About

We offer several ways of working, depending on the nature of the engagement:

Engagements

  • Ongoing support across projects, partnerships and positioning. Typically structured as a monthly retainer.

  • A defined piece of work with a clear brief and outcome. Delivered on a fixed fee.

  • A focused session to clarify direction and define next steps. Delivered on a day rate, with a written summary.

If you’d like to discuss a project or working together, get in touch.

Contact